Music Marketing #1

My team and I were given a music marketing project. This project focuses on bringing a new artist into the industry. The goal is to create a marketing campaign for our artist Keaton Rogers, an alternative/indie artist releasing his first song "Trouble" by Cage The Elephant. We have to create this campaign as if he is the singer and this song is the first startup to his music career. We are going to be focusing on building Keaton's brand, persona, target audience and marketing strategies. 

Research

To understand how to build our artist and market him to the world, we first had to research other successful artists in the industry. I did research on Tame Impala and Malcom Todd, achieving an understanding of how they started their brand from identity, target audience, social media strategies, and both digital and non-digital marketing distribution. Along with researching the artists, I went over a brief history of their current production company. Here are my case studies!!

Project planning

We have until December 15th to work on and finalize our project, which means we need to work on a tight schedule. Here's a list of our dates and how were going to be managing our time. This also includes how our tasks are going to be distributed among each group member to ensure proper contribution.

Mise-en-scene